Perplexity Privacy Tips

Perplexity is an AI-powered search engine with unique privacy considerations. Here are 5 essential tips to protect your data while using it.

Top 5 Privacy Tips

1. Opt Out of AI Model Training

   Go to Account Settings → Preferences and turn off the "Data Retention" toggle under Artificial Intelligence. By default, Perplexity uses your search queries and interactions to improve AI models. Enterprise customers are never used for training.

2. Be Aware of Data Collection

   Perplexity collects your search history, IP addresses, device info, and location data. This data is used to improve the service but may be stored for extended periods. Regularly delete your search history in your account settings.

3. Exercise Caution with Perplexity Browser

   The Perplexity web browser (Comet) integrates AI search but can also track your browsing behavior. Every tab, click, or article can generate data. Use Incognito Mode in Comet for sensitive browsing sessions - browsing data won't be collected then.

4. Review Third-Party Integrations

   If you connect your Gmail, Google Calendar, or other accounts to Perplexity, it gains access to your contacts, emails, and calendar information. Review active connections and remove unnecessary integrations to minimize data exposure.

5. Consider Enterprise for Business Use

   Perplexity Enterprise Pro offers much stronger privacy guarantees: data is never used for AI training, is covered by a Data Processing Addendum, and has strict access controls. For businesses, this is the secure choice with full data governance.